Great Alternatives to Jellycat Soft Toys
After 18 years of offering the Jellycat collection, we recently received the disappointing news that we will no longer be an Official Jellycat Stockist for 2025. Unfortunately similar to many other fantastic small UK businesses we no longer fit their criteria admist their “brand elevation strategy”
While this was initially disappointing, it has also presented us with a great opportunity to explore and introduce a fresh range of fab new toys to our loyal customers!
We are excited to present a carefully curated selection of gorgeous alternatives that we believe you will adore. Most of these new ranges are already available in our store, with more on the way soon!
Aurora World: A Blend of Cuteness and Conscience
Leading the way is Aurora World, a distinguished name in the plush toy industry since 1981. Their Palm Pals range is particularly popular, featuring a variety of characters from blobfish to rainbows!
These plush toys are not only irresistibly cute but also environmentally conscious, created with inner fiber fill and beans made from recycled plastics.
Additionally, Aurora World offer many other collections including the Ebba Range, showcasing super-soft bunnies and animal plushies that are ideal for newborns.
Best Years: Ethical Elegance in Every Stitch
For those who appreciate ethically produced toys, Best Years is a standout choice.
This UK-based company specializes in knitted, fair trade toys, with their dinosaur collection being the most popular.
Best Years collaborates with small producers, emphasizing fair trade, organic materials, and sustainable production practices.
Their rainbow-striped dinosaurs are our fav and are not only fun and colorful but also perfect for encouraging imaginative play!
Warmies: The Ultimate in Cozy Comfort
We are excited to introduce Warmies, a unique range of plush toys that offer both comfort and warmth.
These fully heatable plushies are infused with calming lavender and provide a soothing sensory experience.
We just absolutely love the Warmies Grilled Cheese Sandwich and the Dumpling!
Squishmallows: The Ultrasoft Phenomenon
Debuting in 2017, the iconic Squishmallows brand features collectible plush with lovable personalities, unique design, and most importantly - ultra-soft feel.
Our range of Squishmallows have proved very popular and don’t sit long on the shelves!
Squish and Snugg: Sensory Comfort and Collectible
Squish & Snugg by Make Believe Ideas, are a new range of plush toys that are the perfect sensory soft toy for young children.
Each colourful and fun character in this collection boasts its own unique appeal, making them not only comforting but also highly collectible. With their endearing designs and huggable textures.
Keel Toys: Innovative Designs Since 1947
Keel Toys, a family-run business established in 1947, boasts a diverse and extensive collection of soft toys for all ages.
Their baby collection, in particular, is a favourite of Say It Gifts, featuring in our signature nappy cakes and baby clothes bouquets.
While we know some of our customers will miss our Jellycat collection, we are excited about the opportunity to expand our offerings with these exceptional toys.
We look forward to helping our loyal customers find the perfect plush companion!